Ethical advocate for the accurate application and dissemination of behavior analysis.
Behaviorbabe
Behaviorbabe is an online avatar created by Dr. Amanda N. Kelly, who is a self-proclaimed "ethical advocate for the accurate application and dissemination of behavior analysis". What originally started as a website for parents and teachers in 2008, turned into a Twitter handle, and then a “persona” on Facebook, Pinterest, and Instagram, just as social media sites were becoming widely used by the general public. In 2018, Behaviorbabe launched a podcast, which has over 1,000,000 downloads. Full-length episodes range from 30-50 minutes, with over 100 episodes, and over 80 featured guests. While all episodes are behavior analytic in nature, diverse topics are discussed including discussions around autism, inner behavior, sustainability, acceptance and commitment training, ethics, supervision, and more. "Behaviorbabe ... "highlight[s] how the sustained work and commitment of a few entrepreneurial individuals can help lead to the 'acceptance of our worldview in other circles'" (Lattal, 2017 in Kelly et al., 2018). Due to these effective dissemination efforts, as well as an unwavering dedication and commitment to improving access to services, Behaviorbabe has been invited to speak to audiences throughout the world, including in Canada, Manila, Bermuda, Turkey, and throughout the US, including Hawai'i.
Dr. Amanda N. Kelly
Dr. Amanda N. Kelly (“Behaviorbabe”) is a nationally recognized behavior analyst, educator, and advocate with more than 20 years of experience advancing ethical, effective, and compassionate ABA. Her work spans autism, education, healthcare, and public policy, with a focus on improving access to high-quality services and supporting ethical decision-making across the field. She is known for her ability to make complex concepts practical and relatable, offering real-world tools for students, families, and providers. Dr. Kelly has contributed to major legislative and regulatory efforts—including insurance reform and licensure initiatives in Massachusetts and Hawai‘i—where she became the first licensed behavior analyst in the state. As an educator and consultant, Dr. Kelly is recognized for her engaging teaching style, her use of real scenarios, and her commitment to helping practitioners grow with confidence and compassion. Through Behaviorbabe, she shares accessible resources, templates, and thought leadership designed to support ethical practice and meaningful access to care. Dr. Kelly lives in South Carolina, where she continues to teach, create, consult, and advocate —while enjoying sunshine, day trips, good food, and regular visits to her local zoo.
