Dr. Amanda N. Kelly, also known as Behaviorbabe, was first introduced to the science of behavior analysis, after meeting a young child with autism. Upon graduating with her bachelors in Elementary Education, Dr. Kelly moved to Massachusetts to pursue a career in ABA. During her 11-year tenure in Massachusetts, Dr. Kelly obtained her masters and doctoral degrees, as well as certifications in behavior analysis. Throughout her career, Dr. Kelly has focused on showcasing effective applications of behavior analysis, most notably extending to areas of public policy, ethics, and sustainable behavior change. In Massachusetts, Dr. Kelly participated in legislative efforts, which resulted in the successful passage of autism insurance and licensure for behavior analysts. Dr. Kelly and colleagues also championed autism insurance reform and successfully advocated for licensure for behavior analysts in Hawai’i. In 2016, Dr. Kelly became the first behavior analyst licensed in the state. Dr. Kelly is considered a thought-leader in behavior analysis and is often highly sought after as a speaker at national, as well as international events. Due to her effective dissemination and advocacy efforts, she has also received several recognitions and awards, including the Jerry Shook Practitioner of the Year, Advocacy Group of the Year, Provider Advocate of the Year, and AIRC Champion. In 2020, after 7 years in Hawai’i, Dr. Kelly began a new chapter in her career; now proudly serving as Chief Clinical Officer (CCO) for Breakthrough Behavior, based in Orlando, Florida.
Behaviorbabe is an online avatar created by Dr. Amanda N. Kelly, who is a self-proclaimed "ethical advocate for the accurate application and dissemination of behavior analysis". Behavior analysis owes no affiliation with a particular intervention. Rather, it is a scientific problem-solving approach aimed at producing socially significant behavior changes for the purpose of improving the quality of life for individuals, families, and communities. What originally started as a website for parents and teachers (2008), which housed a few resources, turned into a Twitter handle (2009), and then a “persona” on Facebook (2010), Pinterest, and Instagram, just as social media sites were becoming widely used by the general public. In 2018, Behaviorbabe launched a podcast, which in its first year reached over 300,000 downloads. Full-length episodes range from 30-50 minutes and over 50 episodes feature guests. While all episodes are behavior analytic in nature, specific topics include autism, inner behavior, sustainability, acceptance and commitment training, ethics, supervision, and more. Due to her effective dissemination efforts, as well as her dedication and commitment to improving access to educational and medical services, Behaviorbabe has been invited to numerous speaking engagements throughout the world, including talks in Canada, Philippines, Israel, Thailand, and the US. Over a decade later and "Behaviorbabe [still] provides an excellent model for future dissemination efforts" (Kelly, Martin, Dillenburger, Kelly & Miller, 2018). "Behaviorbabe ... "highlight[s] how the sustained work and commitment of a few entrepreneurial individuals can help lead to the 'acceptance of our worldview in other circles'" (Lattal, 2017 in Kelly et al., 2018).